Agri-tech WayCool hives off Rs 400-crore retail brand into subsidiary

The Rs 1,800-crore revenue-farm-to-dining-plate agri commerce company WayCool Foods and Products has hived off its three brands into a wholly owned subsidiary in order to double to revenue in a year, said a top company official.

The new company -WayCool BrandsNext Private Ltd- will soon launch millet-based products and various rice varieties.