Agnello Dias elevated as creative chairman of Dentsu Aegis Network

Agnello Dias, chief creative officer (CCO) and co-founder of ad agency Taproot, has been given additional charge as creative chairman of Dentsu Aegis Network in India.

The move, effective April 1, is significant signalling that Dias, who, alongwith Taproot co-founder and CCO Santosh Padhi, had sold the agency to the Japanese network in August 2012 is not leaving the group after the completion of his earn-out period, which stretched for around six years.

The Dentsu group acquired Taproot for Rs 140 crore. Speculation was rife last year that Dias was looking to move on after the completion of his earn-out period. In a statement, Dias said, “Taproot Dentsu is now a robust, full-fledged agency, based in two cities and run by a team of capable professionals.