After Reliance Jio move, BSNL expects to garner more marketshare

Crisis-ridden Bharat Sanchar Nigam Ltd (BSNL) is hoping to boost marketshare, following Reliance Jio’s decision to charge 6 paise per minute for voice calls made to mobile phone networks of rival operators. The state-run telecom operator is also expecting to get 4G spectrum soon, company officials said. “We see a silver lining. We expect 3-4 per cent gain in marketshare from our current levels due to Jio’s announcement,” BSNL Bengal Circle CGM Ramakant Sharma told reporters here.

At present, BSNL has a marketshare of about 6 per cent, which he expects to increase to 10 per cent. “It could gather growth momentum for us in adding higher number of subscribers,” Calutta Telephones CGM Biswajit Paul said. Sharma said on an average, a subscriber calls 60 minutes a day, and if the entire duration is on off-network (off-net), it will translate into an additional cost of Rs 3.6 per day or Rs 101 for 28 days, for a Jio user.