After peak, drop in TV viewership, smartphone usage

New Delhi: India scores higher than global average on mentions of health and financial concerns, according to a Nielsen research.

The report found that “India is more anxious” than the global average and scores one of the highest numbers among countries on health and financial concerns on COVID-19.

The Nielsen tracker report found that after seeing huge peaks in previous weeks, gradual drop seen in TV viewership (one Trillion viewing minutes) and Smartphone consumption (3 hrs 43 minutes/day) this week although the consumption is still more than pre-COVID periods. The report tracks how are media habits changing as India enters week nine of lockdown.

The TV viewership growth over pre-Covid levels in NCCS A is higher than NCCS CDE, especially in megacities.