After Mitron and Roposo, TikTok to get another Indian rival and it’s from Zee5

During an interview with indianexpress.com, Rajneel Kumar, Business Head Expansion Projects & Head of Products, ZEE5 India said that the platform is currently under beta testing and is called HyperShorts. He also said that ZEE5 is also focusing on gaming and hyper-local news.

“From a business perspective, we want to move into space where we are a platform, as opposed to being restricted to an OTT platform,” he said. “OTT started off with catchup television or with the original content but our ambition has always been to be a super app.”