After initial success, Netflix to roll-out more features for ad-based plans

To curb the practice of password sharing and add new customers to its folds, Netflix has announced new features to its ad-supported plan without any additional cost, India Today (IT) reported. The ad-supported plans cost less but come with advertisements.

The streaming giant wrote to its investors that its latest plan aims to provide better value to its subscribers. Moreover, the company is upgrading the quality offered on its platform for cheaper plans from 720p earlier to 1080p now. In addition to this, the company will allow two users to watch content at the same time.

So far, the company has decided to launch the latest plan only in select countries, and it will be available only in Canada and Spain starting today.