After Apple, Google considering anti-tracking app feature for Android

San Francisco: After Apple, Google is now considering developing an anti-tracking feature for its Android ecosystem to create app transparency for the users.

Google said in a statement to The Verge on Thursday that they are “always looking for ways to work with developers to raise the bar on privacy while enabling a healthy, ad-supported app ecosystem”.

The Android alternative may resemble some of the upcoming privacy controls planned for the Chrome browser and may not be as tough as the Apple’s app tracking feature.