Affle files 15 patents in India to fortify AI-powered conversion-driven marketing

Affle (India) Limited, a consumer intelligence driven global technology company, on Thursday announced the filing of 15 patents in India. These newly filed patents cover advanced artificial intelligence (AI) subject areas, including automated AI agents, personalization & recommendation, predictive analysis, privacy management, enhanced fraud detection and security, it said.

These patents power innovations across futuristic use cases of interaction, training and integration of Generative AI agents and leveraging advanced AI-driven capabilities across the value chain for responsible conversion-driven marketing.