Affiliate Marketing: How will it benefit the e-commerce industry?

The modern consumer is ever evolving and is shunning the traditional media sources like TV and is shifting to content online. Social media, viewing video content and online shopping are where internet users are spending most of their time. Along with shunning traditional media avenues they also are moving towards new market forms namely the e-commerce sector. Influencers and affiliate marketing are the ways to attract and cater to this modern consumer.

Influencers have an extremely powerful on most social media platforms which includes Facebook Snapchat, Instagram, Tumblr to name a few. Facebook, where internet users spent vast amounts of time, influencers can provide marketers with engaged social media audiences interested in specific topics. Facebook’s recent algorithms change has made it more difficult for brands and their own content to appear in front of target audiences organically. Social media is pay to pay, and a brand message without paid support is a whisper that will be lost in the crowded shouting match that is the facebook newsfeed. Influencers give the brand or the product a social proof as they are unique and real and have a social connection to their followers.