Advertisers urged to push digital transformation ahead: Publicis India

As uncertainty becomes the norm for brands and businesses across sectors and geographies, advertisers have, now, been urged to push their digital transformation needs forward at a faster-pace. This is aimed to help them escape long-term financial risks.

A report by advertising and media major, Publicis Groupe India, has, detailed the consumption patterns, media usage, purchase behaviour and overall marketing and brand trends in India, in the face of the coronavirus outbreak.

The report marks profound shifts in the wake of the lockdown, and states that many of these behavioural changes are not transient in nature, but are likely to stay long-term. Registering a change in consumption patterns, the report highlights digital channels and OTT platforms are keeping consumers informed and entertained as they stay indoors.