Advertisers on OTT or CTV are perceived as 33% more premium compared to video ads on walled gardens, reveals The Trade Desk report

The current state of online advertising in India is under scrutiny in a recent report, aiming to provide strategic guidance for brands looking to excel in a highly competitive market. The report released by The Trade Desk titled ‘Elevating your Digital Marketing Strategy with AI’, curated by top advertising leaders in India, emphasises the importance of placing consumers at the core of advertising strategies.

One significant shift highlighted in the report is the evolution from manual insertion order (IO) methods, where ad prices are negotiated directly with media owners, towards programmatic advertising.