Advertisers flee X as outcry grows over Elon Musk’s endorsement of antisemitic post

The blowback over Elon Musk’s endorsement of an antisemitic conspiracy theory on X gathered steam Friday, as several major advertisers on his social media platform cut off their spending after his comments.

The Walt Disney Co. said it was pausing spending on X, as did Lionsgate, an entertainment and film distribution company, and Paramount Global, a media giant that owns CBS. Apple, which spends tens of millions of dollars a year on X, also suspended advertising on the platform, a person with knowledge of the situation said. They followed IBM, which cut its spending with X on Thursday.