Advertisers begin to grill Elon Musk over Twitter ‘free-for-all’

Elon Musk promised advertisers he would keep Twitter from turning into a “free-for-all hellscape.” This week, advertisers are beginning to demand details on how he plans to uphold the commitment.

A media buyer at one major ad agency, who declined to be named for fear of reprisal, said the agency would meet with Musk this week to ask how the Tesla chief executive plans to clamp down on misinformation on the social media platform.

The buyer also wanted to know how Musk’s pledge squared with his own actions, including one tweet over the weekend that spread a conspiracy theory about the attack against U.S. House Speaker Nancy Pelosi’s husband Paul.