Advertisement spending on connected TV seen at $500 mn by 2027

Advertisement spending on connected TV (CTV) is projected to touch $500 million by 2027 as the consumption of streaming content increases due to the affordability of internet-enabled TV sets and wired broadband subscriptions, a senior industry executive has said. “Ad spend on CTV is likely to grow at a rapid pace to touch $500 million by 2027,” said Siddharth Dabhade, South Asia managing director of global marketing intelligence firm MiQ.