Ads dry up for Facebook

Facebook put on an upbeat presentation to advertisers on Tuesday, the same day the clothing chain Eddie Bauer, the film distributor Magnolia Pictures and the Ben & Jerry’s ice cream brand announced that they would stop advertising on the platform through July.

Those companies joined Patagonia, the North Face, REI and others in a growing boycott that has targeted Facebook’s content moderation practices.

In a short video, part of a week-long showcase for digital companies hoping to attract advertising dollars, Facebook displayed posts that companies like Delta Air Lines and Calvin Klein ran during the coronavirus pandemic. The pre-recorded presentation did not specifically address the boycott.