Adobe Analytics now supports customer insights from streaming media, metaverse

Chennai: Adobe on Tuesday said it was introducing new services in Adobe Analytics which would help brands to unify data and insights across all media types, including the metaverse and streaming media.

Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe said that delivering personalized customer experiences was a top priority for every business in every industry, and the key to making it happen was connecting real-time insights across all aspects of the customer journey.