Ad volumes on radio increased by 72% in January-June 2023 as compared to January-June 2022, reveals TAM report

Ad volumes in January-June 2023 on radio increased by 72% compared to the same period in 2022. Compared to the first half of 2021, there was an increase in ad volumes of 72% in the first half of 2023. Ad volumes in January-June 2022 increased by 62% over January-June 2021. Furthermore, ad volumes grew during the first half of 2023 by six percent as compared to the first half of 2022, according to a TAM report.

Services was the leading sector, acquiring a 32% share of ad volumes in the first half of 2023. Moreover, the top three sectors together accounted for approximately 50% share of ad volume. Durables was the only new entrant in the top 10 sectors.