Acer is transforming into a lifestyle brand; here’s how

A gaming chair that costs as much as a car, a professional laptop aimed at intense tasks like 3D rendering, a notebook that weighs 890 grams, and a portable projector that acts as an entertainment hub. All of these diverse products come from one brand: Taiwan’s Acer, the world’s fifth-largest PC maker.

Not long ago, these devices would have been considered “misfit” in the company’s product portfolio, but not any more. In fact, now Acer proudly boasts that it makes products like the Predator Thronos, a multi-monitor gaming cockpit that’s priced at Rs 15,99,990, or the ConceptD 7 Pro laptop that directly challenges the MacBook Pro and will set you back by Rs 300,000.