Account Based Marketing: Ready or Not?

Recently, Rohit Lal (name changed), the General Manager – Marketing Communications of a large Indian information management company got in touch with us. They wanted to embark on Account Based Marketing (ABM) and were seeking Niswey’s help in enabling it for them. We got on a call, and then exchanged several emails and had follow up calls to understand their goals, structure, marketing tech stack and so on.

What really impressed us was the foresight demonstrated by Rohit for his company. For a person largely dealing with marketing communications for the entire group, he had rightly come to the conclusion that for a specific division of the business, it made sense to take up ABM.