According to draft e-commerce policy, India will require firms to treat sellers equally

Treating sellers equally

According to a report by Reuters, India will require e-commerce firms to treat sellers equally on their platforms and ensure transparency, according to a draft policy that follows criticism against business practices of big online companies. India has been deliberating a new e-commerce policy for months amid complaints from brick-and-mortar retailers who allege online giants like Amazon and Walmart’s Flipkart flout federal regulations. The companies have denied the allegations.

Amazon’s preferential treatment

A Reuters special report last month revealed that Amazon has for years given preferential treatment to a small group of sellers on its India platform and used them to circumvent the country’s foreign investment rules.