Accenture, TCS, Infosys, HCLTech continue to rule the IT brand list

Amid global uncertainty and the advent of new technologies disrupting business models, IT services players have continued to enhance their brand value. Accenture, Tata Consultancy Services (TCS), and Infosys are the top three IT brands, according to the Brand Finance 2024 report.

Accenture has maintained its position as the world’s most valuable IT services brand, with a brand value of $40.5 billion. TCS, in second place, saw an 11 per cent increase in its brand value to $19.2 billion.

TCS’s growth has been driven significantly by its consistent brand and marketing investment. The company’s sponsorship of Formula E, particularly its partnership with Jaguar,