A reality check on India’s immersive media dreams

The world is inexorably moving to a three-dimensional reality. Immersive media technologies like augmented reality (AR), virtual reality(VR) and mixed reality(MR) are already changing the way we learn, play and work.

How ready is India? The news from Unite India 2019 – a summit organized by Unity Technologies, creator of the world’s most used Real Time 3-D software development – is that Indian companies and entrepreneurs are early movers in AR/VR/MR world.

“India is one of the early adopters of MR technologies making it a big market for us,” says Andrew Bowell, VP Product at Unity Technologies. When the world moves from 2D to 3D, Unity’s ambition is to be the biggest platform that will power this immersive universe.