A new world of shopping: 100 mn people to make purchases using AR, VR by next year

MUMBAI: By 2020, 100 million people would shop in-store and online using Augmented Reality (AR), enabling people to visualise products in different settings, market research firm Gartner said on Monday.

Once technologies like AR and Virtual Reality (VR) get powered by 5G capabilities, it would lead to multiple uses like real-time rendering for immersive videos, shorter download and set-up times along with extension of brands and shopping experiences beyond stores.

“Retailers are under increasing pressure to explain the purpose of physical stores and take control of the fulfilment and return process for cross-channel execution, at the same time, consumers are progressively defining the value provided by the experiences they receive from retailers,” said Hanna Karki, Principal Research Analyst at Gartner.