A mini revolution

Smartphone makers don’t care about women. Smartphone makers don’t care about men with small hands. Except for a palmful — the occasional Pixel, the iPhone SE and a couple from Sony — it has been only about serving up super-sized smartphones that don’t fit jeans pockets, can’t slide into clutches and definitely too big to be comfortable in the hand. Brands forget that Happy Meals can be enjoyable; not too filling but it does give you the same amount of excitement.

Steve Jobs got it spot on when he said: “You can’t get your hand around it…. No one’s going to buy that.” Phones need to match the ergonomics of one’s hand. Yes, Apple too has largely moved away from dinky options but when it tries to set the record straight, it does so wholeheartedly, ensuring no big compromises are made.