Byju’s sales team misses target despite 30% subscription fee reduction

Even as the admission season commences, financially troubled edtech company Byju’s is encountering low sales this year. The majority of the sales team, who transitioned to a revenue-linked payout model last week, have yet to secure a sale for any course or subscription, despite the firm reducing prices of educational products by 30 per cent.

The yearly subscription fee for the company’s flagship Byju’s Learning App is now fixed at Rs 12,000, inclusive of applicable taxes. Meanwhile, the annual fees for Byju’s Classes are set at Rs 24,000, and enrollment in BTC (Byju’s Tuition Centre) will require students to pay Rs 36,000 annually.