Vivo tops Indian smartphone market in Q1; Apple dominates premium segment

Chinese smartphone manufacturer Vivo emerged as the leading smartphone brand in India during the January-March quarter of 2024, according to a report released by market research firm Counterpoint Research on Thursday.

Vivo surpassed Korean brand Samsung, which slipped to third place despite an increasing trend towards premiumisation, the report said.

However, Samsung maintained its leadership in terms of volume share, holding a quarter of the market share by value due to its higher-priced phones compared to Vivo and Xiaomi. With an average selling price of $425, Samsung reached its highest ever ASP, primarily driven by its dominance in the segment above Rs 20,000.