TikTok to start labelling AI-generated content as tech becomes universal

TikTok will begin labelling content created using artificial intelligence when it’s been uploaded from outside its own platform in an attempt to combat misinformation.

AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated, the company said in a prepared statement Thursday.

Labelling helps make that context clearwhich is why we label AIGC made with TikTok AI effects, and have required creators to label realistic AIGC for over a year.