E-commerce market to hit $325 billion by 2030, rural India to lead growth

India’s e-commerce landscape is poised for a monumental gain by 2030, a report by investment promotion and facilitation agency Invest India has claimed. Forecasting a substantial surge to $325 billion by 2030, the report added that the nation’s digital economy is expected to reach an impressive $800 billion by the same time.

Currently valued at $70 billion, India’s online shopping makes up approximately 7 per cent of the country’s total retail market, therefore presenting a huge opportunity for growth. In the coming years, several factors, like high internet penetration, low-cost internet services, and substantial increase in rural smartphone users, are expected to propel the sector towards a promising future.