Flipkart bets big on generative AI to improve customer, seller experience

Walmart-owned e-commerce major Flipkart is betting big on generative AI (GenAI) applications to improve the experience of its customer and seller ecosystems. The company is leveraging this technology across the board to improve efficiency, an executive at the firm said.

“E-commerce is like having many sectors under a single roof…AI is applied in every aspect of e-commerce, from the supply chains to preventing fraud, to advertising, to improving the search experience,” said Mayur Datar, Chief Data Scientist, Flipkart.

Datar believes that, as the company builds scale, it will be able to improve on the returns on investment (ROI) it is witnessing from its AI bets.

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