Meta starts testing AI chatbot on WhatsApp and Instagram in India

Meta is testing its artificial intelligence-powered chatbot Meta AI with select users across popular social media apps like WhatsApp, Messenger and Instagram in India, the parent company of Facebook said on Friday.

The move is reflective of Meta’s intention to take advantage of its massive user base across platforms to scale its artificial intelligence (AI) offerings. India is the largest market for WhatsApp with over 500 million users.

“Our generative AI-powered experiences are under development in varying phases, and we’re testing a range of them publicly in a limited capacity,” a Meta spokesperson said.