Bixby AI: Samsung prepares its voice assistant for natural conversations

Samsung is planning to equip its virtual assistant Bixby with generative artificial intelligence (GenAI) to improve its conversational capabilities. In an interview with CNBC, Samsung Mobile’s executive vice president Won-joon Choi detailed how the company plans on improving its voice assistant’s functionality and usability in the future.

“Bixby has been a key voice assistant for Samsung not just for mobile devices, but also for TVs and digital appliances that exist in Samsung’s ecosystem,” said Choi. “With the emergence of generative AI and LLM (large language model) technology, I believe that we have to redefine the role of the Bixby, so that Bixby could be equipped with generative AI and become more smarter in the future,” he added.