Zomato rolls back green colour from veg fleet, all riders to wear red

Food delivery major Zomato on Wednesday rolled back the green uniforms for riders delivering ‘pure vegetarian’ food after the contentious scheme sparked backlash online.

The scheme was criticised by many who said it could reinforce caste norms.

Others raised concerns about the possibility of Zomato’s regular fleet facing restrictions from certain societies and RWAs.

“While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet and our fleet for vegetarians, will wear the colour red,” Zomato chief executive officer Deepinder Goyal said in a post on social media platform X.