Fintech major PhonePe takes on Google, Apple with homegrown Indus Appstore

Fintech major PhonePe on Wednesday announced the launch of its homegrown Indus Appstore specifically for the Indian market, in a bid to compete with global incumbents like Google Play Store and Apple’s App Store.

The Indus Appstore is PhonePe’s attempt at creating a more competitive and localized mobile app store economy for India, which is already the world’s largest market for mobile apps.

“Indus Appstore challenges the status quo, ushering in an era of more healthy competition in the mobile app marketplace, which in turn should help create a more democratic and vibrant Indian digital ecosystem,” said Sameer Nigam, CEO and founder, PhonePe.