Getty-backed AI image generator BRIA snags fresh funding

NEW YORK: A “responsible” AI image generation startup backed by stock photo provider Getty Images has raised $24 million in a Series A funding round, including from top ad agency Publicis Groupe, it said on Wednesday.

Israel-based BRIA, which licenses more than a billion images from stock providers for its system, said in a press release that it would use the cash infusion to expand globally and build out text-to-video generation capabilities.

The investment, while small relative to others in the white hot AI space, makes BRIA an early test case in how licensing deals can provide a path forward in disputes raging over the use of copyrighted content to train generative AI models.