Snap to invest more to continue conversation with young India: Snap India MD Pulkit Trivedi

At a time when Snapchat’s parent company Snap Inc is recalibrating its focus on some of its key money-making markets like North America and Europe, the messaging app’s investments in India continue to drive monetisation of its more than 200 million monthly users, Snap India managing director Pulkit Trivedi told ET in an interview.

“India continues to be a growth country for Snap and we’re looking at India in a very different way given that there is a huge headroom to grow on the community side as well as on the monetisation side. So, we continue to invest in India,” Trivedi said.