‘Blue Ocean’ opportunity for startups building for rural India’s top 30 per cent market: Accel’s Anand Daniel

The top 30 per cent of rural households in India will show an annual spend of approximately USD 540 billion by 2030, says Anand Daniel, partner at global VC fund Accel, about the increasingly aspirational segment that accounts for 52 per cent of rural consumption.

“There is a Blue Ocean opportunity for startups building for rural Bharat’s top 30 per cent – there is immense potential for growth and innovation in this segment, which has yet to be fully explored,” Daniel told PTI, citing the massive runway for business models with a ‘Bharat’ focus. Blue Ocean means a new, uncontested market.