Deepfake regulations for enterprises & social media should be different: Big tech firms

As the ministry of electronics and information technology (MeitY) is working on amendments to the IT Rules, 2021 to tackle deepfakes, global software companies such as Microsoft, IBM, Adobe, Amazon Web Services (AWS), Zoom, SAP, among others, have urged that regulations for B2B enterprises and social media firms should be different.

For instance, business-to-business and enterprise software services providers pose limited risk to user safety and public order, given the size of their user base. Further, unlike social media firms like X, Facebook, or Instagram they do not provide services directly to consumers.