Time is up: Why Fossil exiting the smartwatch market is no surprise

Fossil is bowing out of the smartwatch market. But it should come as no surprise for those who’ve been keeping track of how things are shaping and evolving in the space. The writing has been on the wall for some time in fact. Ever since Google partnered with Samsung to give the South Korean giant first or early dibs at new WearOS versions and features, it was only about time that Fossil folded its cards.

What matters is, the American watchmaker was able to put up quite a show in all the many years it was around. And it will always be around.