Ram Mandir: Ayodhya puts spiritual apps on a growth curve

“This is our Paytm moment of demonetisation and the biggest event for anyone in this space..,” said Manu Jain, cofounder of Vama, a New Delhi-based startup which offers access to virtual pujas (religious ceremonies), darshans, and astrology services to devotees from across India and the world.

He was referring to the Indian government’s November 2016 demonetisation of high-value currency notes, which triggered a surge in usage for firms like Paytm, marking a significant shift towards digital payments in India.