Sachin Tendulkar reacts on his viral deepfake video endorsing mobile app

Former Indian cricketer Sachin Tendulkar, on Monday, sharply reacted to a fabricated deepfake viral video, projecting the cricket legend as endorsing a mobile gaming application. Tendulkar called the incident “disturbing” while urging his fans and followers to report such videos.

The ex-India national cricket team member shared the viral artificially generated video on social media platform X (formerly Twitter) and said that the video in question and any similar videos are “fake.” “These videos are fake. It is disturbing to see rampant misuse of technology. Requesting everyone to report videos, ads and apps like these in large numbers,” he said.