Food-delivery firms saw orders spike to 6.5 million on New Year’s Eve: Redseer report
By
Biju Kumar
Food-delivery platforms reported a surge in orders on New Year’s Eve 2023 to 6.5 million, an 18% rise from the 5.5 million orders placed on the same day a year ago, according to a report by market research firm Redseer.
Orders were in high volume throughout the day, experiencing a peak during the night. The gross merchandise value (GMV) in the morning was 1.5-2x the daily average for the year, climbing to 2.5-3x at night, the report said.