Disney Star pitches U-19 World Cup to advertisers

Broadcaster Disney Star has begun making presentations to advertisers and media agencies for the upcoming ICC Under-19 Cricket World Cup, which begins on January 19 in South Africa.

The tournament will mark the start of the international cricket calendar for 2024. However, given that several senior cricket tournaments featuring India are in the pipeline including the India-Afghanistan three-match T20 series starting this week (Thursday) and the India-England test series beginning later this month (January 25), Disney Star is keeping advertising rates competitive, media industry sources said. The aim is to attract sponsors, they said.