Is over-personalisation the dark side of AI?

Artificial Intelligence (AI) seems to be ruling all aspects including personalisation. To be sure, these AI-based agents use personal data to complete some of our tasks. This could range from finding the best mobile for us to suggesting places we have been to, without the need to search. Ease of task is one thing for experts personalisation and automation can lead to sensitive data breaches. “ Personalisation in AI reaches an excessive point when it infringes on individual privacy or relies on data obtained without clear user consent. The balance lies in enhancing user experience while respecting personal boundaries,” Vineet Kumar, founder, CyberPeace Foundation, a cybersecurity platform, told FE-TransformX,