MakeMyTrip launches ‘Beaches of India’ campaign after India-Maldives row

MakeMyTrip has announced the launch of its “Beaches of India” campaign on Friday following a surge of 3,400 per cent increase in searches for Lakshadweep on its platform, the company stated through a post on its official page on X (formerly Twitter). Searches for the island shot up following Prime Minister Narendra Modi’s visit to the Union Territory on January 2 and 3.

MakeMyTrip stated in its post that it would soon be releasing offers and discounts for Indian travellers to explore India’s beaches. The post read, “This interest in Indian beaches has inspired us to launch a ‘Beaches of India’ campaign on the platform with offers and discounts to encourage Indian travellers to explore the country’s stunning beaches. Keep watching this space!”