Flipkart collaborates with a digital asset custody platform Fireblocks

According to an official release, Flipkart, an e-commerce marketplace, announced its partnership with Fireblocks, an enterprise platform to manage digital asset operations and build businesses on blockchain. The collaboration is expected to improve consumers’ safety and enable them to interact with the Web 3.0 ecosystem.

“Through FireDrops, user experience has been created for Indians interested in collecting their first NFT, making digital ownership accessible and lowering the barrier to entry into the world of web3.0,” Stephen Richardson, head, APAC and managing director, financial markets, Fireblocks, explained.