Flipkart forms strategic partnership with digit asset company Fireblocks

E-commerce firm Flipkart has formed a strategic partnership with Fireblocks, an enterprise platform to manage digital asset operations and build innovative businesses on blockchain technology. The collaboration aims to support the way consumers safely and easily interact with the Web 3.0 ecosystem. This collaboration will also provide avenues for brands to innovate and enhance customer experiences, as being explored via the FireDrops platform.

‘India is fast emerging as the global hub for innovation in Web3,’ said Ravi Krishnan, Head of Flipkart Labs.