Xiaomi lists premiumisation, AIoT, omnichannel push as India priorities

Chinese smartphone company Xiaomi is kicking off 2024 with a three-year strategy to become India’s most preferred smartphone plus AIoT (artificial intelligence of things) brand, having regained some of the lost foothold in 2023, a top executive said on Wednesday.

“With the reset, recharge, refresh strategy and Xiaomi getting its mojo back (in 2023), we now have a three-year gameplan to play with, wherein we want to be the aspirational Indian’s most preferred and pioneering smartphone x AIoT brand,” Xiaomi India president Muralikrishnan B told reporters.