India’s TV, digital video revenues are projected to reach $17 billion by 2028

India’s video market, including TV and digital, is predicted to grow to $17 billion by 2028, up from $13 billion in 2023, according to Media Partners Asia’s Asia Pacific Video & Broadband Industry 2024 report.

The report offers a comprehensive guide on the adoption and monetisation of TV channels, including free TV and pay-TV, SVOD, premium AVOD, and UGC/Social Video advertising in 14 Asia Pacific markets.