Xiaomi banks on integrated smartphones for next growth phase

Chinese smartphone and consumer electronic company Xiaomi, which has been on the recovery path in the Indian market since 2023, is banking on an end-to-end premiumisation play, integrated smartphone Artificial Intelligence of Things (AIoT) offering, and omnichannel strategy for its next leg of growth over the next three years, its India president Muralikrishnan B said in a media interaction on Wednesday.

“We hit a speed bump in 2022… but 2023 has been the year of recovery for us. And we can only get stronger from here on,” Muralikrishnan said, adding that the company has a much longer game plan for the next three years.