Telcos unveil special packages to catch the eye of premium users

Kolkata: The fight for premium customers is intensifying among the country’s top mobile carriers. Reliance Jio recently unveiled a set of costlier prepaid mobile plans that bundle mega doses of over-the-top (OTT) entertainment benefits, including a premium subscription of Jio Cinema, in a clear bid to grab high-revenue generating customers from rivals Bharti Airtel and Vodafone Idea (Vi).

Jio’s latest offerings appear to have already driven cash-strapped Vi to initiate tariff action to ring-fence premium customers, especially amid the latter’s continuing inability to compete effectively with bigger rivals on the mobile broadband stage.